Be Honest, 2018
Be Honest is the annual PSUGD student showcase held at Wieden + Kennedy. Sophomores, juniors, and seniors in the program display their work and have an opportunity to talk about and get feedback from design professionals. With a team of other PSU students I worked on creating a campaign around the theme of 'Falling into Place'. Playing off the idea of Rube Goldberg machines where there is a series of small chain reactions that achieve an ultimate goal, we related this to the student experience of finding place in the design world.